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In the three years of Project intervention, the project has scaled up from 3 to 18 MSME clusters with the objective of scaling up Business Development Services (BDS). In these three years, the Project has through long term and short term interventions reached out to more than 20000 23500 stakeholders, including MSMEs, BDSPs through more than 960 1400 specialised interventions/ activities.
‘Making Market for MSMEs’- BDS Market Development in Clusters
Business Development services are wide range of services used by entrepreneurs to help them operate efficiently and grow their businesses. It includes training consultancy & advisory services, marketing assistance, information, technology development and transfer, and business link promotion as also financial services. The BDS field focuses on promoting access to and use of these services by MSMEs Overall goal of SIDBI Cluster Development Programme through MSMEFDP - BDS Project is to scale up MSMEs by increasing their access to improve private and public benefit business development services.
On the long perspective project took following steps to promote market led BDS in the clusters:
- Identification of both demand & supply side issues in the select clusters through diagnostic study.
- Stimulation/creation of demand for business development services from MSMEs
- Strengthening the capabilities of supply side (BDS providers)
- facilitating a sustainable demand-supply nexus of BDS providers and MSMEs
Project focused on demand side issues through awareness creation / sensitization. On supply side, issues such as capacity building and handholding of BDS providers in the cluster were taken up. For demand – supply nexus or match making (i.e. making market work) innovative instruments such as voucher support were supported. Virtual market place through a unique cluster portal apart from trying other initiatives like BDS on wheels, BDS clinics, BDS Bazaar were tried out.
The BDS market development believes in the theory that once BDS are capacitated and are acceptable to market they will kindle appetite of MSMEs and once profitability of service provider and receipeint goesup the value chain imbibes functionality.
Thematic Approach - A number of initiatives were undertaken on various themes.
Energy is one of the flagship area in the clusters under which project has conducted around 108 walk-through audits and 25 detailed audits. As a result of this not only market corrections enabled fee benchmarking ( from a high of Rs. 1,20,000/- , this came down to Rs. 40,000/-). Energy Efficiency booklets on four different sectors have been published in English, Hindi and regional languages. The project has also published Energy Efficiency tip sheets & Posters which provides common and easy ways of energy savings by adopting household measures. These have attended to information asymmetry. Now in clusters Energy Auditors are available and providing their services to MSMEs in the cluster.
In most of the clusters Technology was another area diagnosed at the beginning of the project as a critical area for intervention. One key achievement was recorded in Coimbatore where the upgradation of Cupola to maximize the use of coal resulted in an estimated saving of approximately Rs. 11.2 million per annum
Similarly, in Ganjam, under Cashew processing, shifting from ‘Roasting’ technique to ‘Boiling’ technique decreases the wastage by 30% (which leads to saving of approximately Rs. 99 million per year for 36 firms).
Same has been the case in Alleppey where shift to small mechanized interventions, introducing economical semi mechanized looms are being tested which will not only reduce human drudgery (for example the women had to walk 10-12 kms but now can sit and do retting) but also enhance efficiency.
Similarly Quality /Productivity enhancement initiatives including Lean Manufacturing (conducted awareness programmes which helped in leveraging NMCP programme/ other similar schemes)
Skill upgradation was another area that needed attention. Since there is always a need of skilled workforce and retaining them (for enhancement of productivity in the clusters) project has made significant contributions from supply side. Initiatives in Kanpur, Ludhiana, Bhadohi, Kolkata and Chandigarh involved BMOs, SPVs, local BDS( individual/ institutional) to sustainably attend to this mandate . A total 95 BDSPs were linked in this area and trained over 10000 people who were successfully absorbed by industry. The project has also assisted in establishment of 12 Skill Development centers and 21 were linked up / institutionalized.
Market Access -Project not only handholded BDS providers to fetch initial transactions but also supported / facilitated transactions on pilot basis to demonstrate the initial success. Over 390 BDS providers got directly linked up with the MSMEs under the project.
Capacities building of Business Member Organisations (say industry associations) Project targeted BMOs in the cluster to evolve them as natural FAs in the clusters. Project built the capacity of these BMOs and handhold them to emerge as link between the BDS providers and MSMEs. etc.
National Level Mentoring to MSMEs – An online portal www.msmementor.in for availability of right Professionals / service providers has been supported.
Rural entrepreneurship- Taking the agenda of Rural enterprise forward, the project has supported Rural Industrialization Programme (RIP) in 2 pilot locations in underserved states of Rajasthan and Orissa.
Micro Enterprises Business Information Counselors (MEBIC) - In order to foster entrepreneurship within micro enterprises of underserved regions, the Project took an initiative for developing a cadre of BDS providers for counselling, initial handholding and development of micro enterprises in North-Eastern region as Micro Enterprise Business Information Counselors (MEBIC). More than 1200 prospective entrepreneurs have been provided counseling services till date
Policy Advocacy – For attending to information asymmetry and contribute to enabling policy environment, project has created a robust knowledge bank (www.msmefdp.net). Several policy papers/ publications like Factoring ( taking shape of new legislation), corporatization, risk capital, Global Best Banking Practices in MSME Financing and Development have been widely appreciated. For the first time in India , project has launched, , the Advocacy Challenge Fund for Enterprise development under which support has been extended for MSME Solution Centre (a facilitation point for BDS and MSMEs), Green Dhabha (making 60 plus road side eateries adopt green agenda) MSME Confidence Index (periodical assessment of MSMEs expectations), E Procurement and Indo- China Textile CSR benchmarking initiatives.
Towards Institutionalization of the initiatives, project has supported/established various models/institutions such as common testing lab - Jamnagar Brass Cluster (reached out to over 1600 MSMEs and enabled market corrections), Centre for business research & counseling (CBRC) – a BDS consortia (undertaking multiple transactions in multi discipline, beyond cluster/ region), Prime database - A national level database of BDS provider( a pool of over 12000 professionals enabling matchmaking at national level and has attracted investments from SBI indicating its value proposition) , Capacity building support to NAFARI – a meso organization (a dying initiative turned to a vibrant organization with sustainable profit making entity with diversification), Business Development Centre for prospective small exporters ,replicating CAPSULE initiative experimented in GIZ portion of project to 3 more clusters etc. These institutions are expected to contributing significantly
in the overall development of MSMEs in the clusters. Few more initiatives have acted as catalysts. FSIA in Faridabad has been supported and has slowly built its capacity to leverage social capital for enabling MSMEs to access finance easily. Few have been helped to form their SPVs to leverage common procurement as also marketing.
Enhancing Livelihihoods and reducing poverty- MSMEFDP aims to attend to poverty reduction through enterprise development. Through the various initiatives project has attempted to enhance the livelihood of the people . Few examples of such attempts are as below:
Skill development is a pressure point in most clusters. Areas of intervention include up-scaling availability of existing skill as well as promotion of new skills required due to introduction of new technology or machinery or product. Approximately 40 institutions have been strengthened/come up in this process as BDS providers in this field.
Kanpur is one of the best examples to see the enhancement of livelihood in the cluster where a number of people were mobilized from villages and got trained. The project created Socio-Economic Impact by reaching out to over 1000 poor women workers thereby contributing significantly to these socially excluded segments of the society. The income levels of these poor women (from one product to over 14 products) has increased from around Rs 1 to 2 per product and about Rs 10 - 15 daily to around Rs 100 to 150 per day. This has improved their quality of life significantly. They have fetched orders of more than 1400 bags worth Rs 2.5 Lakh of various designs have been generated in around 8 – 10 different exhibitions. 80 women have received Artisan Cards which provide them a gateway for accessing various State-funded benefits, including major discounts on health insurance schemes as well as access to credit at preferential rates. This has been an enabler for social and financial inclusion.
One of the examples may be taken as enhanced livelihood of the labour in the cluster is training of jail inmates of the Ludhiana State Jail as workers for the industry. The agreement for this exercise was reached with the joint effort of the Project and a training institution. Here while the units get assured supply, the jail inmates get a livelihood option both through savings as inmates and a likely livelihood for the future. The Jail authority acts as the service provider of coordinating the activity within the jail premises. The project supported the training of 60 inmates. 6 factories have taken benefit of this system. Looking at the success, the Ludhiana Central Jail has taken keen interest in this process for replication.
In Ganjam- Gajpati (F&V processing cluster) steps like encouraging employees to opt for PF policies, taking safety measures, maintaining books of accounts enabled micro MSMEs to be part of inclusive growth.
Thus skill development is one of the best way of cluster Development which focuses on bottom up approach and directly benefited the poor.
Innovative Tools- Who Does Who Pays Matrix (map the players in clusters), Voucher ( to instill participative approach project supports initiatives on tapering business), Cluster Coordination Committee ( for overall monitoring and to provide guidance to cluster initiatives),BDS clinic (place for msme and bds for solutions), BDS Bazaar(offering matchmaking) , BDS on Wheel ( reaching out to door step of beneficiary), BDS consortium( pooling BDS for enabling swift outreach to MSMEs as one stop shoppe) , Exposure visits( for learnings from successes), developing a pool of FAs ( 7 with more than 110 personnel in team), cross learning workshops, skill development models( MFI involved, BMO led, corporate houses, academia-industry partnership), BDS Panel ( Benchmarking of costs leads to reduction in fee)
Impact
The initiative has led to market functionality now visible in these clusters, which is a systemic change as against earlier transaction led actions. By June 2011 through over 1000 activities, cumulative outreach (since inception in 2006-07) has been to over 23500, plus beneficiaries.
MSMEFDP has won two international awards for the cluster initiative. Even though the project ends in October, major impact is visible currently in the clusters. Already request for replications have been emanating from various quarters.
The project so far has introduced over 450 Business Development Service Providers (BDSPs) in various domains and linked up around 1900 firms with BDSPs.
Over 88 BDSPs were introduced and linked in skill development in different clusters who have in turn trained over 5500 people and got them placed in the industry.
Under the project over 12 Skill Development centers were directly established and another 21 were linked up / institutionalized with replication effect.
Some cluster specific examples
- Kanpur - Skill development centres on PPP mode, establishment of SPVs for infrastructure development in the cluster.
- Alleppey - Technological development to increase the efficiency and market access, improvement in productivity
- Pune - Setup of BDS market in the cluster. Institutionalisation of BDS market.
- Hyderabad - Promotion of BDS providers in developmental areas like energy efficiency, cGMP etc. Compliance rate got increased in the cluster which led to more international buyers and in turn profitability in the cluster.
- Dehradun - Promotion of institutional BDS providers,
- Ganjam - Technology updation and process improvement lead to over 30% increase in efficiency in production. Financial linkages were facilitated for underserved MSMEs in the cluster
- Coimbatore A simple technology change lead to estimated saving of over Rs. 11.2 Million per annum.
- Rourkela - Institutional linkages were established for MSMEs for market access.
- Ludhiana - Skill development programme in jail lead to not only increase in availability of skilled manpower in the cluster but also fulfil of corporate social responsibility agenda in the cluster.
- Tirupur- The cluster network was established. New BDS were introduced in the cluster lead to increase in export
- Panipat- Financial linkages, technology upgrdation and new design development lead to increase in production efficiency of MSMEs
- Bhadhoi- An institutional network for promotion of BDS in the cluster has been established.
- Kolkata -Product development (industrial gloves to fancy gloves) lead to improvement in the price realisation for the MSMEs
- Rajkot -Upgradation of cupola and BEE star labelling lead acceptance of energy saving and in turn increase in profitability of the MSMEs in the cluster
- MPC - Skill development, technology upgradation and institutionalisation of BDS providers lead to availability of training institute in the cluster in long run
- Faridabad- CB of BMOs led to channelization of larger credit flow to MSME members. Till date Rs. 17 crore has been sanctioned and Rs. 12 crore has been disbursed to around 50 MSMEs members.
- Others - BDS in underserved regions / clusters – Modified RIP - Pilot phase was launched in 2 states Nayagarh, Orissa and Sawai Madhopur, Rajasthan in initial stage, the initiative is proposed to expand in 18 locations with SIDBI assistance
- Project implementation has been started and initial trust building exercise has been completed. Now the implementation is going on in its full swing.
Some examples of institutionalisation
- Capacity has been built for NAFARI to emerge as an umbrella BDS provider/Meso organisation - Vision document for NAFARI has been prepared as a part of exit strategy in the cluster.
- Micro Enterprises Business Information Counselors (MEBIC)-
1. Project has setup a counseling centre in collaboration with Rashtriya Gramin Vikas Nidhi (RGVN)
2. Around 1100 prospective entrepreneurs have been provided counseling services till date
- Support to Faridabad Small Industries Associations to channelise larger credit flow to MSME members. Till date Rs. 17 crore has been sanctioned and Rs. 12 crore has been disbursed to around 50 MSMEs members. Lead to creation of a new model for credit delivery by levarging social capital – has been replicated in Ahmedabad.
- Energy Efficiency booklets on four sectors have been published in English, Hindi and regional languages. The project has also published Energy Efficiency tip sheets & Posters which provides common and easy ways of energy savings. To institutionalize energy efficiency initiatives in the clusters.
Common Facility Centres :
- Capacity building of Jamnagar Brass Cluster- more than 10000 samples from about 990 MSME units have been tested till date 2. Business Development Centre- Coir Shippers Council - The grant support from the project has helped to leverage support under Industrial Infrastructure Up gradation (IIUF) scheme of GOI. The first phase of the project has been completed which is self sustainable
- Prime database - A national level database of BDS provider was developed to cater the needs of MSMEs through web based tool.
- The database is well taken by professionals and over 8000 professionals and 1600 MSMEs are registered on the portal.
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